Top-100 Beauty brands mentioned on TikTok (Danish Edition)

Explore our inaugural Instagram ranking of the Top 100 Beauty Brands in Denmark and Europe. This data-driven analysis dives into TikTok mentions, EMV, and influencer collaborations that are redefining digital success in the beauty landscape.
La Roche-Posay climbs two places to lead Denmark's Beauty TikTok ranking with €1.58M EMV and a 5.4% engagement rate. L'Oréal Paris holds second with €1.39M and the strongest engagement rate in the top three at 18.0%, while Vichy climbs three places to complete the podium with €1.27M. By segment, L'Oréal Paris leads Make-up, La Roche-Posay tops Skincare with €1.58M, Redken leads Haircare with €190K, and Lancôme tops Fragrance with €421K. Nordic-born brands account for 12% of Denmark's TikTok Beauty EMV. This report breaks down how each segment performs on TikTok in Denmark.











.webp)

