Top 10 Haircare brands in Italy on Instagram

Home coloring, professional brushings or restorative treatments: haircare brands captivate the Italian beauty community with content with high viral potential. Garnier largely dominates the ranking with a multi-channel strategy and an army of influencers. Close behind are ghd, a specialist in stylish hairstyles, and L'Oréal Professional, which combines expertise and creativity. Kérastase seduces with its premium hair routines, while local brands such as Aldo Coppola and Cotril stand out with well-targeted collaborations. Gisou's storytelling continues to attract fans of natural care, and Olaplex remains a reference for damaged hair. Finally, Syoss closes this top 10 with a more discreet but effective presence. A faithful photograph of a market where performance rhymes with style.