Berocca x La Louve: How a classic brand got its edge back with bold, authentic influence

About La Louve and Berocca

La Louve is a pioneering influence-only agency which has built its reputation around ethics, storytelling, and long-term impact. Its mission: to craft powerful narratives and manage influence campaigns from casting to completion, with an eye on responsibility, inclusivity, and measurable outcomes.

A well-known global brand, Beroccoa is a food supplement that contains high doses of vitamins and minerals, including B-complex vitamins, vitamin C, and magnesium, to help reduce fatigue and boost energy.

The campaign: A fresh narrative for a classic brand

Within an increasingly crowded wellness and food supplements market, Berocca was looking for a fresh and thoughtful influence strategy that would go beyond cliché ‘boost your energy for your workout’ messaging and connect with everyday people juggling real-life challenges — from parenthood to entrepreneurship

Despite being a household name in France, Berocca’s challenge related to both the evolving wellness market, and consumer expectations within it.

“There are so many new supplement brands out there now, especially online. A lot of them don’t need to prove anything,” explains Lauriane Le Texier, President and Founder of La Louve & Partners. “Berocca used to be a regulated medicine. It’s the only supplement in its category with scientifically proven effectiveness, and we wanted to remind people of that.”

The key challenge? Make Berocca feel fresh and relevant again. The goal was to rebuild awareness while maintaining the brand’s long-standing market credibility. La Louve’s approach was clear: anchor the campaign in real-life energy stories — not fantasy. No bulked-up influencers glugging protein shakes and throwing tractor tires over walls. Just real people with meaningful projects who need energy to get through their days.

The strategy: Real lives, long-term impact, and ethical storytelling

La Louve and Lauriane Le Texier beat out five other agencies in a competitive pitch for the Berocca campaign by presenting a concept that was both strategic and grounded: linking Berocca’s benefits to personal, long-term goals.

The campaign seeks to address a cultural paradox: while only 3% of people actually write down their goals and succeed three times more than others, society celebrates instant performance over sustained perseverance. The Berocca campaign centers around the concept 'Garder le Rythme' (Keep the Rhythm) — a philosophy that values consistent daily effort over sporadic, spectacular achievements in a society obsessed with instant results.

“We proposed creators who already aligned with the story we wanted to tell. Using Kolsquare we were able to support our proposal with real performance forecasts and KOL credibility scores,” comments Lauriane Le Texier. “The client could immediately see that these profiles weren’t random picks. They were strategic matches with the performance stats to deliver, and who we already knew would fit within the budget.”

Unlike typical supplement campaigns focused on immediate energy boosts, La Louve positioned Berocca as a partner in long-term perseverance — turning each creator's 'personal Everest' into relatable inspiration.

The Berocca campaign launches in two waves and is set to span the entire year of 2025. It was designed to be intentionally flexible, with each creator posting at a time when it makes the most sense for their individual project. Berocca’s media agency would amplify some of the content, but the core objective was to keep it organic and human.

Key to the campaign is a creator lineup that is diverse, inclusive and inspiring.

• Bruno Maltor, (@brunomaltor, 2.3M followers Instagram, TikTok, Facebook, YouTube, Snapchat, X) France’s top travel influencer, took Berocca during a month-long trip to Japan. “It was a perfect match,” Lauriane Le Texier comments. “Berocca is designed for energy over time — and that’s exactly what Bruno needed to keep up with his travel schedule.”
• Ludovic Off, (@ludovic_off, 527.7K followers TikTok, Instagram) a Paris sanitation worker and founder of the clean-up nonprofit Planète Propre (Clean Planet), planned a three-day trash collection tour around the Paris périphérique (Paris ring road) and a year-long project to walk the French border collecting rubbish. His content sparked conversations on sustainability and urban management.
• Nelia Keciri, (@neliakeciri, 933.3K followers TikTok, Instagram) a content creator who, as a person with a lower limb amputation, shatters stereotypes with her posts on fitness, fun, and friendship.
• Hugo Philip, (@hugophilip, 1.51M followers TikTok, Instagram) entrepreneur, dad, and husband brought a more polished lifestyle angle to the campaign. “Some people asked — why him, he lives in Dubai? But he already had a relationship with the brand, he’s authentic, and his audience trusts him. That matters more than where he lives,” comments Lauriane Le Texier.
• Mathieu Blanchard, (@mathieu__blanchard, 591.78K followers Instagram, YouTube) ultra-trail athlete and Koh-Lanta alumnus, took the campaign to the next level with his wildest challenge yet: finishing — and winning — the Yukon Arctic Ultra, a solo 8-day race in -50°C conditions.

“He pitched the idea himself,” comments Lauriane Le Texier. “He wanted to prove what’s possible with the right mindset. And he wore Berocca branding proudly throughout the race.”

How Kolsquare helped: Real-time tracking, credibility scoring, and campaign control

Throughout the campaign, Kolsquare is La Louve’s go-to campaign management tool — from casting to live reporting.

“I insist that all our campaigns at La Louve are inclusive. We used Kolsquare to vet all the creators’ data,” explains Lauriane Le Texier. “It helped us check brand alignment, past campaigns, engagement rates — and to avoid fake influencers. The audience credibility score gives us a number we can share with the client, which really builds trust.”

The team also used Kolsquare to track content performance across TikTok, Instagram, and YouTube, measure reach, estimate Earned Media Value, and build structured campaign reports.

“We are able to share live Kolsquare dashboards with Berocca and give them campaign updates in real time,” comments Lauriane Le Texier. “That kind of visibility makes all the difference. When you’re working with projects that unfold over months, it’s crucial.”

The platform also helped La Louve maintain its high standards for responsible influence. From limiting unnecessary shipping of products to monitoring campaign safety, Kolsquare provided the transparency and flexibility needed to run an ethical, complex campaign.

The results: 24.4 million estimated impressions — and a hero story for the books

By mid-campaign, results were already impressive. From an initial investment of €137K, in just five months, the campaign achieved:

• 24.4 million estimated impressions
• 8.31 million unique users reached
• €1.61M EMV
• ROI 1.17K%

But the real win? The impact of Mathieu Blanchard’s race. His branded gear, consistent tagging, and high-profile media appearances made Berocca unmissable.

“He had only two partners: Salomon and Berocca,” says Lauriane Le Texier. “And the photo of him holding his medal — with Berocca front and center — ran everywhere.”

Meanwhile, creators like Ludovic and Nelia offer content that is not only high-performing but deeply moving.

“Ludovic even gave us extra content for free. He really believed in the campaign. And Nelia shows people that joy and ambition don’t have to look one certain way.”

Beyond product promotion, the campaign sparked conversations about sustainable achievement and mental resilience in an age of performance anxiety.

Lessons learned: When influence is done right, it’s unforgettable

The Berocca campaign proved that influence can be powerful, respectful, and fundamentally human — and that tools like Kolsquare make it possible.

“Without Kolsquare, we couldn’t have done this at this scale. It saved us hours in selection, gave us credibility in front of the client, and let us measure every step in real time,” comments Lauriane Le Texier. “It’s the kind of campaign where everything aligns — story, creator, brand, audience. And the results speak for themselves.”

The success of 'Garder le Rythme' demonstrates that modern influence marketing can be both commercially effective and culturally meaningful — proving that audiences crave authentic stories of perseverance over manufactured moments of perfection.