Influencer Marketing ROI: The Numbers, One Page | Kolsquare

Getting buy-in for influencer marketing infrastructure is rarely a research problem. Most people on the team already know the manual work is slowing them down. The harder part is putting a number on it that someone in finance will actually engage with.

This infographic does that job.

It takes the findings from Forrester Consulting's Total Economic Impact study, 54 pages of methodology, interviews, and financial modelling, and presents the headline results on a single page. No jargon, no footnotes. Just the numbers and what they mean.

What it covers

Three workflows Forrester measured independently, based on real interviews with teams running influencer programmes across Europe:

- Influencer discovery: 45 minutes saved per profile, worth €X K in net present value over three years.

- Campaign content tracking: 5 hours saved per campaign, worth €X K in net present value over three years.

- Reporting and analysis: 10 hours saved per country-level report, worth €X K in net present value over three years.

- Total benefits: €X K. Total costs: €X K. Net present value: €X K. ROI: 127%. Payback in under six months.

Discover the figures by downloading this infographic for free

How to use it

Send it before a budget conversation. Share it when a prospect asks what the ROI looks like. Use it to bring a new stakeholder up to speed without scheduling another meeting. It is short enough to read in full and specific enough to prompt a real conversation.

If you need more

This is the short version. The full Forrester TEI study includes the complete financial model, the methodology, and the detailed breakdown by benefit area. It is also free to download.

Download the infographic. Free.

A commissioned study conducted by Forrester Consulting on behalf of Kolsquare, June 2026. Based on a composite organisation with operations in 10 countries. Forrester retained full editorial control over findings and methodology.