Top 10 clothing brands in the Netherlands on Instagram

In 2026, Instagram remains a strategic location for ready-to-wear in the Netherlands, where local brands, digital pure players and international giants are competing for attention via influence strategies that are very focused on volume and community affinity. DFYNE is at the top of the ranking with more than €3.6 million in EMV, confirming the impact of its activewear positioning and a tight but effective network of designers. Behind, Loavies is distinguished by a very intensive dynamic in content and influencers, while Zara maintains a solid presence thanks to its brand power. The middle ranking highlights players who are well established on the Dutch market such as Shoeby, H&M and My Jewellery, capable of generating visibility through regular and diversified activations. NA-KD and Guts & Gusto confirm their ability to mobilize large communities, while Most Wanted capitalizes on the volume of mentions to remain competitive. Finally, House of CB, with a more selective approach, closes the top 10 by illustrating that premium positioning can also find its place in an ecosystem dominated by scale. Together, these brands shape a Dutch market where performance rhymes as much with intensity as editorial consistency.