Top 10 clothing brands in the Netherlands on TikTok

In 2026, TikTok confirmed its role as a key field of expression for ready-to-wear in the Netherlands, with a ranking marked by the coexistence of major international players and more local or specialized brands. H&M takes the lead with nearly €2 million in EMV, illustrating its ability to remain visible through targeted activations, while DFYNE is following very closely, driven by an effective strategy combining volume of mentions and performance per creator. My Jewellery then established itself with a solid and regular presence, ahead of Gina Tricot and Quotrell, who confirmed the interest of Dutch audiences in brands with a strong identity. Lower in the rankings, NA-KD, Zara, Guts & Gusto, Guts & Gusto, Tess V, and Terstal complete the top 10 with more moderate EMV levels, but consistent activity on the platform. The entire ranking highlights a dynamic Dutch market, where TikTok allows both ready-to-wear giants and more niche labels to capture attention through adapted influence strategies.