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From hair care to hairstyling tools, haircare brands are redoubling their audacity to make a place for themselves on Instagram. In Spain, ghd dominates the ranking with a record EMV, confirming its status as a styling icon. Next are the unmissable Kérastase, Garnier and L'Oréal Professional, which combine product performance and strategic partnerships. Redken, Wella and Pantene maintain great visibility thanks to committed communities. More specific, Sebastian Professional and Olistic Science emerge thanks to expert and targeted speeches. Note the double presence of ghd, proof of a well-oiled strategy.
1
ghd
4134
Mentions
672
influencers
Total EMV
17995965
17995965
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2
Kérastase
2673
Mentions
916
influencers
Total EMV
11908944
11908944
3
Garnier
4182
Mentions
1238
influencers
Total EMV
10622507
10622507
4
L'Oréal Professionnel
2631
Mentions
749
influencers
Total EMV
7792750
7792750
Rank
Brand
EMV
Mentions
Influencers
1
ghd
17995965
17995965
4134
672
2
Kérastase
11908944
11908944
2673
916
3
Garnier
10622507
10622507
4182
1238
4
L'Oréal Professionnel
7792750
7792750
2631
749
5
Redken
4631883
4631883
2565
367
6
Wella
3298522
3298522
3293
315
7
Pantene
2657240
2657240
1019
438
8
Sebastian Professional
1685771
1685771
569
127
9
ghd
1423848
1423848
575
104
10
Olistic Science
1139709
1139709
4448
788
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