Top 10 dietary supplement brands in the United Kingdom on Instagram

On the British food supplement market, MyProtein Crush the competition with a EMV over £37m, generated by 1,717 influencers and more than 15,000 mentions on Instagram. The brand clearly stands out, appearing in the top 10 three times, including two positions at lower volume, which is a testament to its consistent presence in conversations.

In second position, Monster Energy Achieved a £9.7m EMV, followed by Prozis with £2.3 MILLION, which is gaining ground across the Channel. The ranking continues with Optimum Nutrition, present twice, Bulk, MuscleTech and Clif Bar.

This panorama highlights the dominance of MyProtein in the United Kingdom, thanks to a massive influence strategy, but also the emergence of other brands such as Prozis and Bulk, which rely on the authenticity of recommendations to make a name for themselves.