On Instagram, perfume is told through the senses and emotions. In Spain, Kenzo Parfums took the lead in the ranking by combining olfactory storytelling and careful aesthetics. Arenal Perfumerias, a dynamic local player, seduces with its content strategy and its regular relays. Follow Kilian Paris, Flor de Mayo and Narciso Rodriguez, who play on luxury, accessibility or timelessness to capture attention. More niche but influential, BYREDO France, Interfragrances, Acqua di Parma, L'Artisan Parfumeur and Maison Matine complete the top 10 with committed communities and a strong brand image. An eclectic panorama of the evocative power of fragrances.
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