Top 10 gyms in Spain on Instagram

On Instagram Spain, gyms rely on influence to strengthen their image, and some do brilliantly. At the top of the ranking, Basic-Fit and Metropolitan Gym are neck and neck with respectively €1.08 million in EMV each one. While Basic-Fit mobilizes fewer influencers, Metropolitan relies on a high volume of content with 2 753 mentions, a sign of a well-established strategy.

Casa Barre took the third step of the podium with a great performance at 591 K€, carried by 357 KOLs. In the second part of the ranking, we find Urban Sports Club, Mc Fit, Gold's Gym or FFgym, with more discreet but still active campaigns. A.I. Fitness GmbH, Barry's (US) and David Lloyd are closing the field with modest results, illustrating a competitive landscape where the impact depends as much on reputation as on community engagement.