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In the hair world, some brands are making a big impression on Instagram thanks to the power of their communities and particularly engaging campaigns. Kérastase takes the lead in the ranking with an EMV of more than €47 million, closely followed by L'Oréal Professional, which confirms the group's strength in the category. Behind, ghd shines with two entries in the top 10, proof of its anchoring among creators and consumers. We also find Garnier, very present with no less than four positions in this ranking, while Gisou and Redken complete the picture with solid performances.
1
Kérastase
18 386
Mentions
5 459
influencers
Total EMV
47526995
47526995
2
L'Oréal Professionnel
19 159
Mentions
4 717
influencers
Total EMV
34348390
34348390
3
ghd
4 224
Mentions
714
influencers
Total EMV
18158058
18158058
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4
Garnier
3 692
Mentions
985
influencers
Total EMV
16945023
16945023
Rank
Brand
EMV
Mentions
Influencers
1
Kérastase
47526995
47526995
18 386
5 459
2
L'Oréal Professionnel
34348390
34348390
19 159
4 717
3
ghd
18158058
18158058
4 224
714
4
Garnier
16945023
16945023
3 692
985
5
ghd
14641882
14641882
8 421
2 105
6
Gisou
14132147
14132147
7 658
2 847
7
Garnier
13610355
13610355
6 468
1 834
8
Garnier
12089511
12089511
9 505
2 044
9
Redken
11518101
11518101
6 061
1 705
10
Garnier
10780365
10780365
4 249
1 265
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