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In the hair sector, L'Oréal Professional and Kérastase are established as undisputed leaders, confirming the French group's influence on the Swedish market. Dyson Beauty, with its technological and premium approach, completes the podium. Behind these giants, we find Amika and especially Maria Nila, a local brand that stands out for its very micro-influencing strategy and a strong commitment to sustainable values. More lifestyle, Color Wow and Gisou manage to do well thanks to an aspirational image and their proximity to social media trends. A ranking where tradition, innovation and local awareness meet.
1
L'Oréal Professionnel
243
Mentions
36
influencers
Total EMV
521591
521591
2
Kérastase
285
Mentions
88
influencers
Total EMV
488269
488269
3
Dyson Beauty
118
Mentions
51
influencers
Total EMV
408434
408434
4
Amika
113
Mentions
38
influencers
Total EMV
253747
253747
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Rank
Brand
EMV
Mentions
Influencers
1
L'Oréal Professionnel
521591
521591
243
36
2
Kérastase
488269
488269
285
88
3
Dyson Beauty
408434
408434
118
51
4
Amika
253747
253747
113
38
5
Maria Nila
156110
156110
257
117
6
Color Wow
90708
90708
74
45
7
Henkel Group
35155
35155
17
7
8
KEVIN.MURPHY
34049
34049
76
34
9
Oribe Hair Care
31021
31021
118
26
10
Gisou by Negin Mirsalehi
30758
30758
88
42
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