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On TikTok in Sweden, the hair care battle is being fought out with trends and professional looks. L'Oréal Professional clearly dominates the ranking, driven by strong media value and a creative presence that appeals to both professionals and consumers. Redken confirms its foothold with two top entries, including Redken Pro, proof of its multi-segment power. We also note the influence of local players such as Marianilastockholm, who compete with international giants thanks to a highly engaging strategy.
1
L'Oréal Professionnel
61
Mentions
23
influencers
Total EMV
1224675
1224675
2
Redken
63
Mentions
32
influencers
Total EMV
903836
903836
3
Redken Pro
20
Mentions
4
influencers
Total EMV
335519
335519
4
Sebastian Professional
7
Mentions
5
influencers
Total EMV
296353
296353
Rank
Brand
EMV
Mentions
Influencers
1
L'Oréal Professionnel
1224675
1224675
61
23
2
Redken
903836
903836
63
32
3
Redken Pro
335519
335519
20
4
4
Sebastian Professional
296353
296353
7
5
5
Gisou By Negin Mirsalehi
229909
229909
60
18
6
Marianilastockholm
224018
224018
77
32
7
Garnier
147655
147655
22
18
8
Wella
55144
55144
13
8
9
Color Wow
32687
32687
15
11
10
ghd
22520
22520
12
8
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