Posted on
September 3, 2025

Top 10 Haircare brands in the Netherlands on Instagram

Top 10 Haircare brands in the Netherlands on Instagram
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In the Netherlands, hair care is written between global success and local expertise. Gisou by Negin Mirsalehi is well ahead, driven by the influence of its founder and a committed community. Garnier is in second place, followed by Kiehl's and Kérastase, proof of the strength of international brands in this segment. Lower in the ranking, Schwarzkopf, L'Oréal Professional and KEVIN.MURPHY confirm their premium roots, while Rob Peetoom and Keune embody Dutch expertise in the face of major global retailers

1
Gisou by Negin Mirsalehi
503
Mentions
influencers
Total EMV
892652
892652
Gisou by Negin Mirsalehi
2
Garnier
388
Mentions
influencers
Total EMV
621912
621912
Garnier
3
Kiehls
133
Mentions
influencers
Total EMV
243292
243292
Kiehls
4
Kérastase
334
Mentions
influencers
Total EMV
239665
239665
Kérastase
Rank
Brand
EMV
Mentions
1
Gisou by Negin Mirsalehi
892652
892652
503
166
2
Garnier
621912
621912
388
153
3
Kiehls
243292
243292
133
78
4
Kérastase
239665
239665
334
146
5
Schwarzkopf
184369
184369
74
39
6
L'Oréal Professionnel
152537
152537
164
65
7
Rob Peetoom
149080
149080
231
90
8
Keune
122936
122936
254
85
9
Syoss
103109
103109
36
18
10
KEVIN.MURPHY
92032
92032
24
11