Top 10 jewellery & watch brands in Spain by EMV on TikTok

On TikTok in Spain, the jewelry segment in 2025 shows a clear dominance of a few major players. Pandora is in first place with €1.04 million in EMV, supported by 36 influencers and 46 mentions, confirming its ability to generate a strong impact on the platform. Singularu and Agatha Paris follow, with €572,000 and €439k in EMV respectively, illustrating that local and European brands can compete with international leaders thanks to targeted campaigns and committed creators. Other brands like Bijou Brigitte, Aristocrazy, Goi, Goi, Susmie's Collection, PDPAOLA, Cluse and Tissot appear with more modest performances, but contribute to the diversity of the market and show that the potential for visibility on TikTok is not limited to big names. This ranking highlights the importance of combining brand awareness, selecting relevant creators and engaging content to perform in the Spanish market.