Top 10 jewelry & watch brands by EMV on Instagram in Denmark

In 2026, Instagram highlighted a Danish jewelry landscape largely dominated by local brands, where Nordic heritage and minimalism continue to structure influence strategies. Enamel Copenhagen is clearly in the lead with more than €1 million in EMV, driven by concentrated visibility and controlled activations. Far behind, Ole Lynggaard Copenhagen and Pilgrim confirm their national roots, while Pandora, although a European jewelry giant, shows a more measured performance here on the Danish market. Georg Jensen is distinguished by a large number of active influencers, illustrating a strategy that is more focused on reputation and image. At the bottom of the ranking, Maria Black, En Route Jewelry, Monica Vinader, Monica Vinader, ICRUSH and Charlotte Chesnais complete the picture with more confidential EMV levels, revealing a market where Instagram is primarily used to assert brand identity and cultural proximity, rather than to generate massive volumes.