Top 10 jewelry & watch brands by EMV on Instagram in Sweden

In 2026, Instagram remains a key driver for jewelry brands in Sweden, in a ranking dominated by players with a strong local affinity. Caroline Svedbom Jewellery is in the lead with nearly €126,000 in EMV, driven by a good balance between the volume of mentions and the diversity of creators. She is followed by Georg Jensen, a historical reference in Scandinavian design, and Sofia Wistam, who confirms the impact of brands with a strong personal and lifestyle dimension. Lower in the rankings, Skultuna and Ole Lynggaard Copenhagen maintain regular visibility, while more international names like Pilgrim, Monica Vinader or Pandora have a more discreet presence on the Swedish market. The whole reflects an ecosystem where cultural proximity and brand identity take precedence over global power.