Top 10 jewelry & watch brands by EMV on Instagram in the Netherlands

In 2026, Instagram remains a central lever for jewelry brands in the Netherlands, in a market where international players, local labels and brands with a strong lifestyle identity intersect. Garmin tops the rankings with nearly €1 million in EMV, illustrating the growing porosity between jewelry, watchmaking and the tech world. Behind, Franky Amsterdam is distinguished by a particularly high volume of mentions and influencers, confirming its anchoring in local uses. The Dutch brands Anna + Nina and Vedder & Vedder then established themselves thanks to committed communities and a recognizable aesthetic, while CLUSE and Finaste continued their rise in power with regular and well-distributed activations. Pandora maintains a solid presence, driven by its international reputation, when Susmie's Collection, PURELEI and En Route Jewelry complete the ranking with more modest but consistent performances. Taken together, these results show a Dutch ecosystem where performance is based as much on brand strength as on the ability to mobilize like-minded communities on Instagram.