Top 10 jewelry & watch brands by EMV on TikTok in Denmark

In 2026, TikTok is becoming an increasingly visible expression tool for jewelry brands in Denmark, with an interesting balance between labels with a strong identity and more aggressive volume strategies. Anna + Nina dominates the ranking with €172,000 in EMV, driven by targeted collaborations that emphasize aesthetics and attractiveness, ahead of Vedder & Vedder, which confirms its local roots thanks to a regular and qualitative presence. Finaste is distinguished by a very different approach: a high volume of mentions and creators allows it to generate nearly €90,000 in EMV, illustrating a strategy clearly oriented towards amplification. Behind, Astrid & Miyu and Pandora maintain solid visibility with more controlled activations, while Franky Amsterdam and Bijou Brigitte rely on punctual but effective speeches. Cluse and Purelei complete the ranking with performances focused on restricted creator networks, and Garmin closes the Top 10, illustrating the openness of TikTok to hybrid players between jewelry and lifestyle accessories. Overall, this ranking shows a Danish market where TikTok serves both as a creative showcase for affinity-based brands and as a testing ground for more volumetric influence strategies.