Top 10 lingerie brands in Denmark on Instagram

In 2026, Instagram played a more confidential but structuring role for lingerie in Denmark, with a ranking dominated by a few clearly identified brands. Hunkemöller is well in the lead with more than €214,000 in EMV, driven by targeted and regular activation, far ahead of Triumph, which comes in second position despite a higher volume of mentions. SKIMS confirms its international influence, while Speedo and Bayu The Label illustrate the diversity of the segment, between lingerie and swimwear. Lower in the rankings, Victoria's Secret, Chantelle, Oysho, Oysho, NOO Underwear and Ysé have more modest EMV levels, reflecting a niche Danish market where Instagram is primarily used to maintain brand visibility and affinity rather than generate massive volumes.