Top 10 lingerie brands in Denmark on TikTok

On TikTok, the lingerie segment in Denmark in 2026 is a perfect illustration of a market where the impact is based on targeted activations and a strong affinity with communities, much more than on volume. Lounge Underwear largely dominates the ranking with more than €723,000 in EMV, driven by a regular presence and a well-identified network of creators, far ahead of Hunkemöller and Le Olive, who confirm their ability to emerge thanks to coherent and engaging content. Behind this trio, Bruno Banani Underwear, Skims and Savage x Fenty manage to capture attention with more punctual activations but in line with the codes of the platform, while brands such as Bayu the Label, Snuggs, Calzedonia and Tezenis complete the ranking with very selective strategies, often based on little content but strong relevance. The entire ranking shows that, on TikTok in Denmark, lingerie performs above all when it focuses on creative accuracy and a good cast of designers, rather than on repetition.