Top 10 lingerie brands in Europe on Instagram

In 2026, Instagram is becoming more strategic than ever as a strategic location for lingerie brands on a European scale, where fame, volume of content and community affinity make the difference. Victoria's Secret largely dominates the ranking with more than €17.6 million in EMV, driven by a massive network of creators and constant visibility on the platform. Calzedonia is following closely with €15.2 million, confirming the solidity of its European presence and its capacity to generate high volumes of content, while Skims is firmly established on the podium thanks to a very engaging and highly identifiable influence strategy. Behind this top three, Tezenis and Oysho are doing well by combining accessibility, frequency of publication and strong resonance with lifestyle audiences. Triumph and Chelsea Peers illustrate more targeted but effective approaches, as Hunkemöller continues to capitalize on its pan-European reputation. Finally, Women'Secret and Love Stories complete the top 10 by focusing on smaller but committed communities. This ranking highlights a European lingerie market where Instagram rewards both the power of iconic brands and the ability to build a lasting relationship with designers and their audiences.