Top 10 lingerie brands in France on Instagram

On Instagram in 2026, the lingerie segment in France highlighted a balance between powerful international brands and players with more affinity. Calzedonia dominates the ranking with €3.9 million in EMV, supported by a large network of nearly 700 influencers, while Victoria's Secret has won the Top 10 twice (€3.4 million and €3.0 million), illustrating the sustainable strength of the brand despite differentiated activations. Behind, Ysé Paris (€1.26 million) confirms the attractiveness of French brands with a strong identity, just ahead of SKIMS (€1.1 million), which continues to establish its influence on the market. Oysho (€983 K), Savage X Fenty (€943 K) and Undiz (€928 K) form a very competitive block, where content volumes and community strategies make the difference. Finally, Monday Swimwear (€750K) and RougeGorge (€528K) complete the ranking, showing that even with more targeted activations, some brands manage to emerge. Together, these performances illustrate the diversity of influential approaches that structure French lingerie on Instagram.