Top 10 lingerie brands in Spain on TikTok

In 2026, TikTok confirmed its role as a still selective but strategic lever for lingerie brands in Spain, with a ranking marked by strong performance differences between leaders and more opportunistic players. Tezenis is clearly in the lead with more than €1.5 million in EMV, demonstrating its ability to exploit TikTok codes to generate visibility despite a relatively controlled volume of content. It is ahead of Victoria's Secret, which maintains a solid influence thanks to regular creator activation, while Calzedonia and Oysho are in the middle of the rankings with more moderate performances, consistent with targeted activation strategies. Behind these established actors, Savage X Fenty and Women'secret appear with more punctual statements, while Bohodot Clothing and Ysabel Mora illustrate niche approaches, supported by smaller but active communities. Finally, SKIMS and Hunkemöller close the ranking with a still very limited presence on TikTok in Spain. This Top 10 highlights a Spanish lingerie market where TikTok remains a field of experimentation, dominated by a few brands capable of transforming creativity and community affinity into measurable EMV.