Top 10 lingerie brands in the Netherlands on Instagram

In 2026, Instagram confirmed its key role for lingerie brands in the Netherlands, in a landscape where international players and more confidential labels coexist within influence strategies that are very oriented towards affinity and repetition of content. Victoria's Secret dominates the ranking with nearly €1 million in EMV, illustrating the lasting strength of global brands on the Dutch market. It is closely followed by Hunkemöller, a true local reference, which is distinguished by a high volume of mentions and a large network of influencers. Further, Le Olive, SKIMS and Bayu The Label show solid performances, driven by targeted activations and committed communities. Calzedonia and Oysho confirm the structuring presence of international groups specializing in underwear, while Snuggs and Love Stories illustrate the ability of more niche brands to emerge thanks to a strong affinity with their audience. Gotyu closes the ranking, recalling that even with smaller volumes, a regular presence on Instagram allows you to remain visible in a competitive market. Together, these results draw up a Dutch ecosystem where lingerie performs as much through its reputation as through its proximity to communities.