Top 10 lingerie brands in the Netherlands on TikTok

In 2026, TikTok is becoming an increasingly strategic visibility lever for lingerie brands in the Netherlands, even if the levels of activation are still very mixed. Victoria's Secret dominates the ranking with more than €360,000 in EMV, driven by some high-impact content, confirming the ability of major international brands to generate value even with controlled volumes. Just behind, Lounge Underwear is distinguished by a much more intensive strategy, accumulating the largest number of mentions and active creators, which allows it to reach more than €300K in EMV. Olive is firmly established in the top three thanks to a regular and structured presence, while Hunkemöller and SKIMS occupy the middle of the ranking with more punctual but consistent activations. At the bottom of the table, Bruno Banani, Bayu The Label, Bayu The Label, Oysho, a second occurrence of Victoria's Secret, and Savage X Fenty show that visibility is still limited on the platform. Overall, this ranking reveals a Dutch lingerie market on TikTok that is still in a consolidation phase, where massive volume-oriented strategies and more targeted approaches based on a few powerful content coexist.