Top 10 luxury brands in Denmark on TikTok

In 2026, TikTok is gradually establishing itself as a field of expression for luxury in Denmark, even if activations are still selective and very targeted. Prada tops the ranking with an EMV of €114,000, driven by a small number of content but with high image value, ahead of Dior (€86K), which confirms its ability to generate impact despite a limited number of creators. Behind them, JW Anderson and Chopard stand out for their performances focused on only a few publications, illustrating an assumed strategy of scarcity. Valentino, Boss and Louis Vuitton occupy the heart of the ranking, combining regular visibility and measured collaborations, while Michael Kors and Gucci maintain a stable presence on the platform. Saint Laurent closes the Top 10 with a higher number of mentions, a sign of a desire to permanently establish the brand in Danish TikTok conversations. The entire ranking reflects a market where TikTok is still used as a lever for image and experimentation for luxury, more than as a mass distribution channel, with strategies focused on aesthetics, storytelling and attractiveness.