Top 10 luxury brands in Europe on Instagram

In 2026, Instagram is establishing itself more than ever as a key field of expression for luxury on a European scale, where major houses compete in scale and creativity to capture the attention of massive and highly sought-after communities. Saint Laurent leads the ranking with more than €16.5 million in EMV, driven by a particularly dense activation and an extremely broad network of creators, confirming its ability to dominate fashion conversations on the continent. Just behind, Chanel and Gucci show very similar performances, illustrating the lasting strength of their iconic worlds and their mastery of the mechanisms of influence on a large scale. Miu Miu continues its spectacular rise, firmly establishing itself among the leaders thanks to a strong resonance with European designers and audiences, while Louis Vuitton and Dolce & Gabbana confirm their international strength with EMV volumes in excess of €12 million. The ranking continues with Prada and Dior, two houses that combine heritage, creative innovation and a sustained presence on Instagram, followed by Hugo Boss, whose more targeted strategy continues to generate a significant impact, and Stella McCartney, which stands out for speaking out more selectively but consistent with its committed positioning. Overall, this top 10 highlights European luxury where visibility is based as much on the strength of historic brands as on their ability to activate, on a large scale, designer communities to remain at the heart of digital uses and trends.