Top 10 luxury brands in France on Instagram

In 2026, Instagram remains a major field of expression for luxury in France, where iconic houses and more contemporary labels compete for visibility through highly structured influence strategies. Chanel tops the ranking with nearly €9.9 million in EMV, driven by a massive volume of mentions and a large network of designers, ahead of Dior (€7.7 million), which confirms its central place in fashion conversations. Polène Paris stands out in third position with €6.1 million, illustrating the ability of a more recent French brand to compete with the giants of the sector. Behind, Miu Miu (€4.8 million) and Saint Laurent (€3.4 million) maintain strong momentum, while Louis Vuitton (€2.8 million), Jacquemus (€2.7 million) and Prada (€2.4 million) rely on regular activations to remain highly visible. Balenciaga (€2.1 million) and Céline (€2.0 million) complete this Top 10, reflecting a luxury landscape that is both dominated by major historic houses and open to more creative and community approaches on Instagram.