Top 10 luxury brands in the Netherlands on Instagram

In 2026, Instagram remains a key field of expression for luxury brands in the Netherlands, where international fame and community affinity shape the visibility of houses. Hugo Boss tops the ranking with nearly €486,000 in EMV, confirming the solidity of its European roots and its ability to mobilize an active network of influencers. Just behind, Gucci and Saint Laurent are winning thanks to a high volume of mentions and a constant presence in fashion conversations, while Coach maintains a stable performance driven by targeted activations. Miu Miu and Chanel are distinguished by a high density of content and creators, a sign of the sustained interest of local communities in houses with a strong editorial dimension. Lower in the ranking, Jacquemus, Polène Paris, Polène Paris, Louis Vuitton and Alaïa confirm their ability to exist in a competitive market, with more measured but regular performances. Together, these results draw a Dutch luxury landscape where the impact on Instagram is based as much on brand power as on the ability to create attractiveness through affinity-based and well-contextualized content.