Top 10 luxury brands in the UK on TikTok

In 2026, TikTok is also establishing itself as a strategic field of expression for luxury in the United Kingdom, with performances marked by smaller volumes of content but a high potential for impact. Aspinal of London tops the ranking with £1.71 million in EMV, despite a very limited number of mentions and creators, illustrating the ability of a British brand to generate strong media value through targeted and premium activations. Versace follows with £1.10 million, driven by a wider presence of creators, while Ralph Lauren (£492K) and Coach (£482K) confirm their strength on TikTok thanks to regular and well-distributed strategies. Carolina Herrera (£452K) and Boss (£421K) are just behind, showing that elegance and brand storytelling also find their place on the platform. Burberry (£410K) and Gucci (£402K) remain very close, relying on larger mention volumes to maintain their visibility, while Chanel (£323K) and Moncler (£321,000) close the Top 10 with more selective activations. This ranking highlights a British luxury TikTok that is still concentrated, where each house, whether local or international, seeks to maximize the impact of short and creative content rather than volume alone.