Top 10 of the most mentioned “ready-to-wear” brands in France on TikTok

On TikTok France, the battle for visibility in ready-to-wear remains intense. Adidas takes the lead with an EMV of nearly €15.9 million, driven by a strong mobilization of creators and a solid commitment. Shein is following closely with €15.1 million, combining volume of content and an extensive network of influencers to strengthen its digital presence. Zara and H&M are in third and fourth place respectively, confirming their ability to capture attention on the network. Gymshark and Belles Des Pins stand out for remarkable engagement performances, while Primark, The Official Store, Nike and The Bradery complete the Top 10, each with targeted strategies to reach their audience. This ranking illustrates the diversity of actors and the importance of creative and collaborative campaigns to succeed on TikTok.