Top 10 of the most mentioned “ready-to-wear” brands in France on TikTok

In 2026, TikTok is establishing itself more than ever as a central lever for ready-to-wear in France, where brands rely on short, rhythmic and highly embodied formats to capture attention. Zara dominates the ranking with €5.72 million in EMV, confirming its ability to generate visibility on a large scale thanks to a significant volume of active content and creators. Bershka (€3.60 million) and Uniqlo (€3.54 million) complete the podium, illustrating two different but effective approaches: one very rooted in TikTok trends, the other driven by a more functional and lifestyle storytelling. Behind, Weekday (€1.56 million) is distinguished by a more selective but qualitative presence, while Etam (€1.35 million) and Decathlon (€1.22 million) show that brands with very different DNA can perform on the platform by adapting to its codes. Lacoste (€1.05 million) confirms its power of attraction among communities, ahead of Celio (€982K), Pimkie (€884 K) and Pull&Bear (€868 K), which close the Top 10 with strategies based on targeted activations and affinity creators. Together, these results highlight the diversity of the French ready-to-wear landscape on TikTok, where international giants, consumer brands and more specialized labels coexist, all committed to the race for visibility and engagement.

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