Top-10 of the most mentioned “ready-to-wear” brands in Spain

In 2026, Instagram remains a central lever for ready-to-wear in Spain, in a market largely structured by fast fashion and large-scale influence strategies. Zara dominates the ranking with nearly €24 million in EMV, confirming its status as the undisputed leader in its domestic market thanks to a high volume of active content and creators. Shein is just behind with a particularly striking double presence: its two entities alone accumulate more than €39 million in EMV, illustrating the power of its massive and omnichannel strategies. Mango remains the most solid historical Spanish player behind Zara, while H&M confirms its role as a well-established international challenger. Lower in the ranking, Zalando and Primark rely on more targeted but regular activations, while Massimo Dutti embodies a more premium approach to ready-to-wear. Finally, Stradivarius and Bershka close the top 10 by demonstrating the strength of brands oriented to young audiences, capable of generating visibility on a large scale. Overall, this ranking highlights a Spanish ecosystem dominated by a few global giants, but where different value proposals coexist, from intensive fast fashion to more segmented strategies.