Top 10 perfume brands in Sweden on Instagram

The perfume ranking in Sweden is dominated by Byredo, a true local icon who is establishing himself as the standard bearer of Swedish luxury internationally. Behind, Juliette Has a Gun and Parfums de Marly bear witness to the vitality of French houses on the Nordic market, where refined olfactory culture seduces a committed community of content creators. Niche players like Le Labo or Kilian Paris bring a lifestyle and arty touch, while more established houses like Rochas continue to find their place among fans of classics. This panorama reflects a balance between local pride and French influence, with a digital audience that is particularly receptive to the unique stories of brands.