Top 10 perfume brands in the Netherlands on Instagram

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In the Dutch market, niche houses are dominating the conversation. Kilian Paris tops the ranking, followed by Le Labo and Juliette Has a Gun, confirming consumers' appeal for singular olfactory signatures. Prestigious names such as Byredo, Maison Francis Kurkdjian or Acqua di Parma complete the panorama, while niche players such as BDK Parfums or Parfums de Marly also find their place in the local ecosystem.
1
Kilian Paris
55
Mentions
22
influencers
Total EMV
212964
212964
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2
LE LABO Fragrances
139
Mentions
64
influencers
Total EMV
107288
107288
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3
Parfums Juliette has a Gun
50
Mentions
29
influencers
Total EMV
61923
61923
.webp)
4
BYREDO
60
Mentions
38
influencers
Total EMV
21195
21195
.webp)
Rank
Brand
EMV
Mentions
Influencers
1
Kilian Paris
212964
212964
55
22
2
LE LABO Fragrances
107288
107288
139
64
3
Parfums Juliette has a Gun
61923
61923
50
29
4
BYREDO
21195
21195
60
38
5
Maison Francis Kurkdjian
15354
15354
38
26
6
BDK Parfums
11096
11096
49
29
7
Narciso Rodriguez
7182
7182
23
14
8
Acqua di Parma
5829
5829
35
20
9
PARFUMS de MARLY
5261
5261
9
4
10
Penhaligons
5257
5257
3
2










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