Top 10 ready-to-wear brands in Denmark on Instagram

On Instagram in Denmark, the ready-to-wear market in 2025 is characterized by a mix of established international brands and local labels that activate targeted influence campaigns. EYDA dominates the ranking with an EMV of €939,811, followed by H&M (€776,878) and Boozt Fashion (€576,310), showing the importance of creative content and mobilizing KOLs to reach local audiences. Other players such as Exercer, Sezane, BYIC, BYIC, BYIC, BYIC, FASHION, FASHION,, FASHION,, Gymshark and ROTATE Birger Christensen complete the top 10, each adopting varied strategies in terms of content volume, engagement and collaborations with creators. This ranking illustrates the Danish dynamic: a significantly sized but strategic market, where authenticity and proximity to local communities remain key visibility factors.