Top 10 Skincare Brands in Germany by EMV on TikTok

On TikTok Germany, La Roche-Posay is the leader in the skincare category, confirming the attractiveness of dermocosmetic brands among young audiences. Nivea, a true local emblem, is firmly in second place, followed by Kiehl's, which capitalizes on its image as an expert in targeted care. Dove, CeraVe and Vichy animate the blackboard scene by embodying the accessible efficiency and confidence of daily routines. Clinique maintains a strong place in the skincare imaginary, while Neutrogena and Biotherm recall their historical expertise. Finally, Sol de Janeiro completes this Top 10 by bringing a more sensory and trendy touch to a market dominated by scientific skincare brands and established big names.