Top 10 skincare brands in the Netherlands on Instagram

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In the Netherlands, care routines are divided between clinical effectiveness and favorites from elsewhere. La Roche-Posay dominates the ranking with a clear lead, closely followed by Sol de Janeiro and Rhode Skin, which confirm the attractiveness of brands with a strong identity. Nivea and Vichy complete the top 5, proof of consumer confidence in the great classics. Lower in the ranking, Rituals embodies local pride, while e.l.f., CeraVe, The Ordinary and Caudalie seduce thanks to innovative or accessible approaches.
1
La Roche Posay
424
Mentions
159
influencers
Total EMV
1166659
1166659

2
Sol de Janeiro
501
Mentions
149
influencers
Total EMV
830827
830827
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3
Rhode Skin
280
Mentions
85
influencers
Total EMV
801237
801237

4
Nivea
268
Mentions
92
influencers
Total EMV
587152
587152

Rank
Brand
EMV
Mentions
Influencers
1
La Roche Posay
1166659
1166659
424
159
2
Sol de Janeiro
830827
830827
501
149
3
Rhode Skin
801237
801237
280
85
4
Nivea
587152
587152
268
92
5
Vichy
585553
585553
206
81
6
Rituals Cosmetics
361240
361240
379
202
7
e.l.f. Cosmetics and Skincare
349172
349172
665
201
8
CeraVe
329113
329113
107
61
9
The Ordinary
306802
306802
419
181
10
Caudalie
297791
297791
459
166










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