Top 100 fashion brands mentioned on Instagram in Belgium

In Belgium, the performance of beauty brands on Instagram is no longer limited to visibility: it is based on the ability to compare, scale and maintain their influence over time. The Kolsquare ranking highlights a market shared between major international groups and high-affinity challengers. L'Oréal Paris dominates by volume and consistency, while Caudalie relies on a strong community dynamic, and brands like Rhode Skin prove the effectiveness of more selective and commitment-oriented approaches. Across the various categories, several models coexist — from massive volume to targeted activations — offering a clear benchmark for understanding how performance is built. Based on EMV and key indicators such as content volume, creator mix and engagement, this analysis makes it possible to identify growth drivers and refine influence strategies in a competitive market.