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The New LHF Policy Is Live: What UK Brands and Agencies Need to Know
Jan 21, 2026 11:30
Event Past
From 5th January 2026, new LHF regulations ban ads for identifiable less healthy food and drink across paid online media, including creator marketing, as well as TV and on-demand before the watershed.
Join Scott Guthrie, Director at IMTB, for a clear, practical breakdown of what the rules mean in practice, what brands need to change now, and how to stay compliant across influencer and social campaigns.
Table of contents
- Welcome and context
- Why LHF matters now for UK brands and agencies
- Scott Guthrie (IMTB):
1) What the new policy says, in plain English
2) What’s banned vs what’s still allowed
3) Common grey areas in creator marketing - Live Q&A
