Top 10 of the most mentioned “ready-to-wear” brands in Spain on TikTok

In 2026, TikTok emerged as a key terrain for ready-to-wear in Spain, where fast fashion, creative houses and local brands coexist in a very contrasting landscape. Shein largely dominates the ranking with nearly €4.8 million in EMV, driven by a high volume of mentions and a strong mobilization of creators, confirming its hold on TikTok uses. It is followed by Rabanne, who is distinguished by a very high performance despite a limited number of contents, illustrating the impact of highly desirable creative campaigns. H&M completes the top three, ahead of Jean Paul Gaultier, whose presence on TikTok is based on more selective but very visible activations. Zara and Stradivarius confirm the solidity of the Inditex group brands on the platform, while Adolfo Domínguez stands out as a Spanish player capable of existing in the face of international giants. Lower in the ranking, Primark maintains regular visibility, while Zadig & Voltaire and Brownie close the Top 10 with more targeted and community-based strategies. The entire ranking highlights a Spanish market where TikTok promotes both the power of volume and the effectiveness of well-controlled creative speech.